When web and mobile counts disagree
Why the same purchase can appear once on mobile and twice on web — and how to decide which number to trust for the week.
Field notes
Writing rooted in connected application analytics — counting, naming, and preparing for assessments across distributed services.
Mapping journeys across distributed services
A practical way to follow a single user action through APIs, queues, and client apps without drowning in every log line.
Event names that survive product changes
Naming rules that keep historical reports readable when screens, buttons, and service boundaries shift.
Preparing for an analytics assessment
What to gather before a connected analytics review so the first week produces decisions instead of scavenger hunts.